TBWA\China Named As the Creative Partner For 2020 Worlds
Riot Games named the new creative partner for the 2020 League of Legends World Championship. It will be the TBWA\China, the part of the TBWA\Worldwide, which counts 275 offices around 95 countries worldwide.
More Info About the 2020 Worlds
Later in the 2019 year, the Riot Game revealed information about the place where the 2020 League of Legends World Championship will hold. It should be the Shanghai Stadium. A few other cities should be involved in the process of hosting, but the final details have not been revealed.
In December, there was information that the broadcast right for the 2020 Worlds in China wins Bilibili. The overall cost for this assignment was about 800 million yuan for three years. But this information has not been confirmed by both Riot Games and Bilibili.
During the latest press release, Head of China at Riot Games, Leo Lin, mentioned that the overall auditory of the eSports fans and pro players in China are continually growing, so they are excited to bring the 2020 Worlds to China.
"Our new China creative partner TBWA, we are going to take our online tournaments on the next level," finished he in his statement.
A Few Words About TBWA
TBWA Worldwide never took part in any kind of eSports competitions earlier but had multiple contracts with different major companies across the sports, technology, automotive, and entertainment industries. We can call Addidas, McDonald's, Apple, and Gatorade as examples of them.